News Brief

Traditional Advertisers Pay for Performance

It looks like performance based advertising is still going strong. ValueClick, Inc., the world's leading provider of Performance Advertising solutions, yesterday released its year-end wrap-up of new advertisers during the second half of 2000 and many of them come from traditional side of the ad spending pie. New clients on the ValueClick network in the second half of 2000 include traditional advertisers such as Ticketmaster, Nabisco, General Mills, Citibank, Nordstorm, MCI/WorldCom, British Airways, the U.S Postal Service, Verizon, MSN Israel, and SBC Communications. Also on the list are Internet-related customers including BlueNile, The Motley Fool, Commerce One and MySimon.com; and business service providers including TMP Worldwide, Service Magic, Medtronic, and McAfee. ValueCLick also now serves renowned agencies including Saatchi and Saatchi, SCP/Rapp Collins, TBWA/Chiat Day, Lowe Lintas Interactive and the Martin Agency, whose clients include BestBuy, Microsoft, Providian, Intuit and others.