• Chicago Tribune, Tuesday, April 28, 2009 11 AM

Target plans to open a pop-up store called Bullseye Bazaar adjacent to the Tribune Tower on the Mag Mile for three days next week. It will offer a sneak peak at the Tracy Feith collection, as well as a cross-section of other merchandise, including Archer Farms private label foods and sunscreen and baby products from Target's newest brand, up & up.

Just like a nightclub that moves its location every weekend, pop-up stores create excitement because they don't last long, writes Sandra M. Jones. Previously, Motorola operated a cell phone store in Chicago, and Kraft operated a temporary pizzeria to hype its newest frozen pizza. Although Target operates several stores in Chicago, it has avoided the high rent on the famous shopping boulevard.

Target opened one of the first pop-up stores in the industry in 2002 on a boat off Chelsea Piers in Manhattan and last year established Bullseye Bodegas for four days in four New York City locations.

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