• by January 26, 2001

According to the Publishers Information Bureau, magazine advertising revenue continued a steady rise in 2000, with a 14.0% increase to $17.7 billion, and ad pages a 10.1% increase to 287 thousand. Revenue for December was up 14% over 1999, the highest year-end growth increase since 1985.

For the year 2000 comparison to 1999, leading gainers were:

 +-------------------------+----------+----------+ |                         | % Dollar | % Page   | |                         | Increase | Increase |
+-------------------------+----------+----------+ | - Technology            | 38.0%    | 45.3%    | | - Media & Advertising   | 36.3     | 37.5     | | - Retail                | 31.0     | 24.1     |
| - Apparel & Accessories | 18.9     |  9.5     | | - Financial, Insurance  | 17.9     | 10.9     | | & Real Estate           |          |          | | - Food & Food Products  | 17.9     | 13.8     |
| - Drugs & Remedies      | 17.5     |  9.8     | +-------------------------+----------+----------+ 

And, the losers were:

+------------------------+----------+---------+ |                        | % Dollar |  % Page | |                        |   Loss   |    Loss | +------------------------+----------+---------+ | -
Direct Response      |  - 7.6%  | - 12.8% | | Companies              |          |         | | - Cigarettes, Tobacco  |  - 17.6  |  - 22.3 | | & Accessories          |          |         | | -
Automotive           |  - 3.9   |   - 6.0 | +------------------------+----------+---------+ 

"The year 2000 was an extremely successful one for magazine advertising," said Nina B. Link, President and CEO of Magazine Publishers of America. "We expect magazines will continue to maintain their significant share of advertising dollars in 2001."

Complete tables and details.