WebTV Subscribers Respond to Interactive Ads Without Connecting to the Internet
This technology will provide a convenient and completely nondistracting method for viewers to respond directly to advertising. The new capability will be part of a software upgrade available to all subscribers to WebTV Plus in February.
Developed with Wink Communications technology, the software upgrade allows subscribers to create a secure wallet that stores essential ordering information such as name, address and credit card information on their hard drive. It also includes a deferred response capability. This combination allows viewers to make a quick, immediate response to the ad. The cached ordering information is then relayed over a secure system at off hours rather than while the viewer is watching television, allowing for a completely offline experience.