• May 4, 2009

Minneapolis digital shop space150 has been named digital agency of record for Imation's Imation, Memorex and XtremeMac brands.

Imation supplies products and services for the imaging and information industry, including diskettes, storage tapes, digital color proofing systems, printing and publishing software and information management products.

In addition to supporting the ongoing redevelopment of Imation.com, the space150 relationship will continue to advance Imation's digital, multiple-brand strategy through Web site and deployment work, analytics and reporting, online promotional support and social media efforts.

Imation's portfolio of digital storage products, audio and video electronic and accessories includes the Memorex brand, known for the slogan, "Is it live or is it Memorex?" and the XtremeMac brand.--Gavin O'Malley