San Francisco-based ad services company AdGent 007 is now selling inventory in the UK and other non-U.S. markets for Web sites within Nielsen Business Media's ProNet network.
ProNet
consists of roughly 50 B2B Web sites, covering categories including film, music, marketing, retail, real estate and travel. Representative brands include Business Travel News, MediaWeek, Editor &
Publisher, BrandWeek and Progressive Grocer.
Outside of the U.S., the ProNet websites attract some 1.4 million unique visitors per month, which generate 13.5 million ad impressions for brands such
as Sony, JetBlue, Sprint, Visa, Starbucks and SAP, according to the company.
"AdGent 007 helps premium publishers like Nielsen Business Media to provide their clients with extensive reach and
unmatched relevance, allowing advertisers to get the right message to the right person at the right time, no matter where in the world that person is," said Cameron Yuill, founder and CEO of AdGent
007.--Gavin O'Malley