MSN Pulls in Most Ad Revenue During Record Month
"Online advertisers approached the holiday season with significant concerns due to the increasingly negative perceptions of the industry," said Charlie Buchwalter, VP of media research for AdRelevance.
"However, the latest AdRelevance data indicate a robust, across-the-board increase in online ad impressions during December," he added. "MSN outpaced the competition by concentrating on the biggest spenders in the online advertising market and appears to be the winner of the holiday season among the ad-supported websites."
The report reveals that MSN and Yahoo! dominate other websites in terms of ad revenue and impressions. According to the report, MSN brought in the most ad revenue during December ($180 million).
According to the report, Yahoo! led all sites with over 7.5 billion ads served -- numbers more than three times their nearest rivals'. The data also shows that Amazon.com led all advertisers with almost three billion ad impressions in December.
Additionally, the report states that Amazon.com led all advertisers in ad spending ($61.8 million). Forty two percent of Amazon's spending was on MSN. MSN received an average of $486,000 in revenue per advertiser (370), compared to $105,000 for Yahoo! and Netscape.
Also, Geocities was first among sites ranked by number of advertisers with 1,507. Yahoo! ranked second with 1,123. Netscape, Excite and iWon rounded out the top 5 websites by ad revenue
These numbers represent rate-card spending for all banner and button types excluding house advertising. They do not include revenues derived from sponsorships and other fees.
Recent Online Media Daily Articles
-
MediaVest Database Charts Brand Experience, Social Media Impact May 23, 12:11 p.m.
After a year-long research effort, Publicis Groupe’s MediaVest has created a massive database designed to help ... -
Discovery Launches TestTube.com, Ups Digital Video Involvement May 23, 11:27 a.m.
Discovery Communications is looking to get into the digital video platforms in a big way -- ... -
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ... -
Good TV Content Trumps All, Trad TV Or Streaming May 22, 2:42 p.m.
While consumers continue to perceive TV programming as superior in quality to that of online fare, ... -
Google Releases Self-Serve Display Benchmark Tool May 22, 2:02 p.m.
Understanding how a brand's online campaign competes with competitors requires trending benchmark data like engagement rates ... -
Twitter Brings Lead Generation To Tweets May 22, 1:14 p.m.
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross ... -
DigitasLBi, Razorfish Tap Execs For Global Ops May 22, 11:26 a.m.
Publicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives to run their respective international ... -
More Consumers Turn To Mobile To Research, Book Travel May 22, 8:53 a.m.
More than half of consumers used a mobile device to book travel in the last 90 ...
Be the first to comment on "MSN Pulls in Most Ad Revenue During Record Month"
Leave a Comment