Comcast Joins Green Day Blitz

  • May 6, 2009
Add Comcast to the list of companies aiding Green Day's marketing blitz for its new recording, "21st Century Breakdown," to be released later this month.

In a promotional partnership, Comcast will air recordings from a recent Green Day concert in San Francisco as well as videos and other concert recordings through on-demand programming and on its Web site.

Comcast will promote the offerings through a television commercial featuring the band performing its latest single, "Know Your Enemy."--Aaron Baar

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