The London Organizing Committee of the Olympic Games and Paralympic Games appointed McCann Worldgroup as its Official Marketing Services Provider, in a Tier Three deal. Led by McCann London, the
agency will work with the marketing team at LOCOG for the next three years and their scope of work will include developing the overall look and feel of the Games. McCann Worldgroup becomes London
2012's eighth Tier Three Provider and its 18th domestic commercial partner overall. This is the first time that marketing services has become a sponsorship category for an organizing committee. The
range of the contract includes TV, radio, outdoor, online, mobile advertising, direct marketing and digital marketing.
