Out to Launch
Every week brings a myriad of ad campaign and website launches and it's nearly impossible to keep up with them all. If you missed a few, here are some the major launches of the week that was, and the week that will be. We're going out to launch, you want fries with that?
Plastic.com, a news filter/group web log devoted to pop culture, has launched a guerilla and traditional marketing campaign in San Francisco. Plastic.com is the first new Web property to be launched by Automatic Media, the content network umbrella that includes the online magazines FEED, and Suck. Plastic representatives have hit the streets of the city, handing out 15,000 plastic eggs promoting the site. Each promotional egg includes a "call to action" insert, featuring a Plastic headline. Eggs will also be dropped in key city neighborhoods, including the Noe Valley, the Castro district, the Upper Haight, Golden Gate Bridge Park, and SOMA. The guerilla campaign will also include stickering and stenciling (using water-soluble materials). All of these efforts will be supported by a series of 5 print ads, which will run in the Bay Guardian. The campaign, designed by New York agency eisnor, aims to build awareness of the brand and increase users.
Independent creative agency , StrawberryFrog, has been selected for global branding by Sprint Corp. Last week, Sprint Corp officially appointed the Amsterdam-based advertising agency, together with sister agency BlueberryFrog, a guerrilla and interactive, marketing agency. The StrawberryFrog mandate is to launch the Sprint brand outside the USA, to pave the way for the roll-out of Sprint's Internet offer throughout Europe and Asia.
Dow Jones Newswires has announced it will launch its first U.S. television ad. The TV spot will focus on Dow Jones Capital Markets Report, a service providing information on global fixed-income markets. Farago & Partners, a New York-based advertising agency, developed the ad, which will run exclusively on CNBC on March 19 and March 20 in Manhattan. The spot will air as the Federal Open Market Committee meeting is occurring on March 20, and will coincide with a new print ad, radio ad, and direct mail component. The print ads are slated to run in The Wall Street Journal and Barron's.
IBM Corp. has launched a new advertising campaign to support Linux, their free operating system. New York's Times Square now sports a six story billboard touting Linux, and IBM will be broadcasting the Linux message with its eServer campaign that was created by WPP Group's Ogilvy and Mather Worldwide.
Former Baywatch "lifeguard" Pamela Anderson, has launched Jam with Pam, an online music contest to find the best unsigned band in North America and give them to chance to play at The Rolling Rock Town Fair. The Jam with Pam contest is a collaboration of beer.com and PamTV, Pamela Anderson's Internet production company, and can be found at www.jamwithpam.com.
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