News Brief
MMA Names New Board Members
May 14, 2009, 5:15 PM
The Mobile Marketing Association has announced its 2009 North American board of directors. The 16-member board includes Jordan Berman, executive director, media innovation, AT&T-Converged Services; David Katz, vice president, mobile advertising and publisher services, Yahoo; Maria Mandel, senior partner and executive director digital innovation, Ogilvy; Diana Pouliot, director, mobile advertising, Google; and Paul Palmieri, president and CEO, Millennial Media.
The board this year will focus on accelerating the growth of mobile marketing and advertising through initiatives on the protection of consumer privacy and on mobile measurement and metrics. The trade group now has four regional offices spanning North America, Asia-Pacific, Europe and Latin America.--Mark Walsh
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