News Brief
Campaign To 'Spring Clean' TV Launched By Nets
May 21, 2009, 4:17 PM
CBS, NBC, News Corp. and others have launched TV Watch, an online campaign to push the V-chip/TV ratings system, reports B&C. "Spring Clean Your TV" is a promo video and Web site for parents to help them vet the content their children see. "Studies show that the time children spend watching television increases 150% this time of year," said TV Watch Executive Director Jim Dyke, announcing the campaign. TV Watch was created as a response for more federal regulation of media.
0 comments on "Campaign To 'Spring Clean' TV Launched By Nets".
Leave a Comment
Sign in to leave a comment. Don't have an account? Join Now
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
What good will it do when Pharmacutical Companies such as Pfizer, Eli Lilly and others insist that their Prescription Drug Ads for "Adult Problems" continue to be aired at all times of the day, including times WHEN CHILDREN ARE WATCHING.
I am all for the V-Chip rule being amended so it includes Commercials as well as Programming.