Online Planning System for Yellow Pages Launched
According to Gilbert Scherer, Chairman and CEO of Mediapassage, the new system will afford agencies direct access to Yellow Pages directories. He said, "From their desktops, agency media buyers will be able to research markets and directories and then directly make a buy with the click of a mouse through the Mediapassage system."
Notably, the agreement allows Mediapassage to be the only Internet source of information for all the industry's directories. The system also enables recognized advertising agencies to earn a 15% agency commission on national Yellow Page placements.