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3 Ways To Improve PPC Campaigns

PPC Hero, Tuesday, May 26, 2009 5:15 PM

Create automated reports. Review account settings. Create a pay-per-click (PPC) schedule. These are three tasks John outlines that can get marketers more involved in their PPC campaigns for just a few minutes per day. The advice is meant to cpush people who neglect campaigns because they are "too busy" to take initial steps toward real progress.

John reminds marketers it's important to designate one task per day, Monday through Friday. It should take between 10 and 30 minutes to accomplish daily. For example: Monday: rotate ads. Tuesday: edit bids. Wednesday: run search query reports and add negative keywords. Thursday: rotate ads (again). Friday: conduct keyword research (look for new opportunities).

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