News Brief

Cessna Flies Mediassociates For Ad Planning, Buying

Cessna Aircraft Company has tapped Mediassociates for advertising planning, buying and measurement for international campaigns promoting Cessna general aviation airplanes. Mediassociates will plan ad schedules across media channels in the U.S., Canada, Africa, Europe, Russia, the Middle East, Asia, and Australia. Budget is undisclosed. Based on unit sales, Cessna Aircraft Company, a division of Textron, Inc., is the world's largest manufacturer of general aviation airplanes.

Tags: accounts, agency
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