• Editor & Publisher, Friday, May 29, 2009 9:31 AM

MediaNews is preparing to put its personalized newspaper to the test in real homes in Denver. On June 3, the "Individuated News" product is being offered in conjunction with the installation of printers in 25 Denver households and the rooms of 60 guests at a Marriott Residence Inn. By August, MediaNews expects to install I-News printers in 300 homes in Los Angeles, where it publishes the Los Angeles Daily News.

Subscribers to I-News will get home delivery of a printed paper, through home printers or portable devices, with content personalized to their demands and including hyper-targeted advertising and coupon offers.

To participate in the program, subscribers buy the printer at a deep discount and pay a "modest" subscription fee, says Peter Vandenvanter, MediaNews executive. The newspaper reimburses subscribers for the paper. Advertisers pay the newspaper for specially targeted I-News ads at rates that "are 10 times print advertising rates," says Vandenvanter.

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