Senate Committee Investigates Online Marketing Practices
B&C, Friday, May 29, 2009 10 AM
In Washington, the Senate Commerce Committee has launched an investigation into an online marketing practice that results in unforeseen monthly charges on Web surfers' credit cards, reports John Eggerton. The charges result from post-purchase pop-ups that offer cash back rewards for joining an online membership service.
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Webloyalty.com, and Vertrue Inc., described by committee chairman Jay Rockefeller as "two of the leading 'post-transaction' e-commerce marketing companies," have been asked to respond to questions by June 17. Such companies allegedly acquire consumers' billing information through agreements with popular online retail sites like Fandango.com and Orbitz.com.
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