Digital Edge to License AdIndex
Feb 27, 2001, 11:51 AM
The Digital Edge, a provider of integrated media solutions to Web-based and traditional, businesses, has announced an agreement to license AdIndex, Dynamic Logic's flagship brand metrics product. AdIndex measures online advertising's impact using traditional brand metrics, such as awareness levels, purchase intent, message association, ad recall, and creative evaluation via opt-in surveys which are then delivered in aggregate reports. Together, AdIndex and click-through data provide advertisers with a comprehensive view of online advertising's value. TDE will offer clients the option of using AdIndex for selected online advertising campaigns.
- Adam Bernard