• Wall Street Journal, Tuesday, June 2, 2009 11 AM

Further blurring the line between commerce and content, a special section of Target.com called Red Hot Shop will feature articles from DailyCandy, an email newsletter and Web site owned by cable operator Comcast that covers fashion and culture, Emily Steel reports.

DailyCandy's "unique and quirky writing style is something they are known for, and we want Red Hot Shop to have a larger focus on editorial, compared to the rest of Target.com," says spokeswomen Kelly Basgen.

Target is joining companies such as Travelocity and Johnson & Johnson that are adding more entertainment and information to their sites to make them more compelling and to draw larger audiences.

Target also sells ads on its site, which it says subsidizes perks such as free shipping. The ads appear on Target's homepage, which features a "New at Target" section, as well as other areas such as search results pages.

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