- BToB, Wednesday, June 3, 2009 4:30 PM
Companies are trying to make the most of marketing dollars. A study released by Forbes suggests 40% of respondents intend to increase budgets for search engine optimization, while 42% intend to funnel
digital media dollars increasingly to viral marketing. The research also shows 82% of companies use conversion or sales data to measure the success of online marketing campaigns.
SEO, pay-per-click and e-mail campaigns were seen as the top three most effective tools to gain conversions, while ad networks and video ads were cited as least effective.
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