News Brief
FOX Viewers Have Strongest Interest in Interactive TV Services
Mar 21, 2001, 9:56 AM
According to new research findings from TechTrends, Inc., FOX is the best positioned of the four major broadcast TV networks to capitalize on the development and delivery of new interactive TV services. This research has revealed that frequent viewers of FOX are more interested than ABC, CBS and NBC viewers in interactive and enhanced TV services.
Additional data reveals that compared to frequent viewers of ABC, CBS and NBC, FOX viewers are willing to pay higher monthly fees for 8 of 11 interactive TV services. These findings are drawn from new data reports that examine Internet and TV characteristics and interactive TV interest level and price sensitivity of frequent viewers of 21 leading TV networks.
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