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SEO Secrets For Outranking Competition

In a video interview with Laura Lippay, director of technical marketing at Yahoo, Mike McDonald confirms it takes more than title tags to outrank competitors. The strategy also requires social media, creating buzz, getting links and more.

McDonald writes that SEO is a competitive game, and staying on top requires more than standard best practices. Social media, for example, can help smaller businesses focus on what people say about their products and services, as well as how competitors "might be flailing," Lippay says.

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