News Brief
Shortening the Buy Process in Email
Feb 26, 2001, 9:39 AM
Cybuy, a transaction-service provider that commerce-enables digital advertising, and CheetahMail, a permission-based email marketing company, have established a strategic relationship. CheetahMail will incorporate Cybuy's email technology into its existing portfolio of products to create, manage, and deploy email marketing services. The first CheetahMail client to utilize Cybuy's technology is Ice.com, an online jewelry store. CheetahMail's list management capabilities, combined with Cybuy's transaction engine, will allow Ice.com to deliver an email campaign that allows the consumer to select the jewelry type and style desired, complete the order form, and consummate the purchase without ever leaving the initial email environment. The hope is that a shorter buy process will lead to an increase in sales. - Adam Bernard
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