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AdWords For Mobile

Treating the iPhone as a separate ad group for mobile pay-per-click campaigns, when to consider traditional WAP browsers, and the difficulties of monetizing mobile ads are some of the topics Rand Fishkin discusses with Cindy Krum, an expert on AdWords for mobile.

Unless a mobile campaign includes ringtones and other downloadable content, it's still difficult to monetize, Krum says. Many people don't feel comfortable entering credit cards numbers into an app on a mobile phone. Google solved that with Google Wallet, which allows people to make purchases on phones running Android without entering a card number each time a purchase is made.

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