B2BWorks to Resell DoubleClick's DART
Feb 21, 2001, 8:53 AM
Online marketing and media services company B2BWorks has chosen DoubleClick's DART (Dynamic Advertising Reporting and Targeting) platform as its strategic ad serving solution. As part of the deal, B2BWorks is the first to private label DART for resale to the B2B marketplace. The product will be marketed under the brand, B2BWorksWareSM - powered by DoubleClick DART.