• New York Post, Monday, June 15, 2009 2:15 PM

Search competitors have come and gone during the years, but Microsoft's new Bing, which made its debut last week and quickly grabbed the spotlight thanks to an $80 million ad campaign, has reportedly grabbed the attention of Google. According to the Post, cofounder Sergey Brin has assembled a team to decode Bing and design immediate upgrades for Google's search engine.

A Google spokesman refused to comment on Bing specifically, but told the Post: "We always have a team working on improving search. We dedicate more time and energy to search than anything else in our company. Our algorithm is constantly evolving."

Bing has received high marks from analysts and consumers alike, so far. Early statistics show Bing increasing Microsoft's market share of the search market by two percentage points, to about 11 percent.

Read the whole story at New York Post »