Wilsons Leather has selected Coremetrics, a provider of business intelligence solutions, to capture, manage, and analyze the company's online customer interaction data. Wilsons hopes to leverage
Coremetrics' analysis of online consumer behavior to accurately measure and optimize the success of marketing initiatives and improve interactions with customers. Rose Hamilton, manager of e-commerce
marketing at Wilsons Leather, said that Coremetrics was chosen because of their comprehensive results, and how they helped Wilsons to understand the performance of various on-line advertising
campaigns.
- Adam Bernard
