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Sapient Buys Nitro, Expands Expertise

Sapient has bought the Nitro Group for $50 million, reports Adweek. The deal turns the Web design-oriented Sapient into a shop with added technology expertise. Nitro has 300 employees and offices in New York, London and Shanghai; its client roster counts Nike, ConAgra and Volvo. Combined with Sapient, the company will total 6,000 employees. Nitro CEO Chris Clarke keeps his title; Sapient's Gaston Legorburu will be worldwide creative officer.

Tags: agency, m&a
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