According to a recent Zogby Interactive poll, a majority of respondents (56%) picked the Internet, with TV a distant runner-up (21%) if they could choose just one source of news, reports
Adweek. Newspapers and radio came in at 10% each. (One caveat: The poll was conducted online, so respondents are comfortable with the Internet.) The Net also scored 38% as a "most reliable"
medium, ahead of TV at 17% and newspapers, once a stalwart, at 16%.
Isn't that odd. When I did my research using a questionnaire that readers cut out of a newspaper and mailed in - newspapers came out trumps.
Seriously though, of course I didn't do that, and Zogby should know better as well! Think I will consign that report to the round filing cabinet in the corner.