CBS Preps First User-Controlled Radio Program

Adweek, Friday, June 19, 2009 9:30 AM
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CBS Radio will debut the industry's first 100% user-controlled, on-air radio program on June 28. Every Sunday between 10 p.m. and midnight on KITS-FM in San Francisco, listeners will take over the airwaves.

The program uses a new social Web service called Jelli, which gives listeners complete control, just as if they were in the station studio. Using Web-based, real-time voting, listeners create the playlist, determining what is broadcast over the airwaves seconds before it plays. The community can even vote to pull a song off the air instantly.

The user-controlled program will also be available on the Jelli Web site. "The real-time Web represents a huge opportunity to engage with both online and traditional media audiences," says Michael Marquez, executive vp at CBS Interactive.

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