CBS Radio will debut the industry's first 100% user-controlled, on-air radio program on June 28. Every Sunday between 10 p.m. and midnight on KITS-FM in San Francisco, listeners will take over the airwaves.
The program uses a new social Web service called Jelli, which gives listeners complete control, just as if they were in the station studio. Using Web-based, real-time voting, listeners create the playlist, determining what is broadcast over the airwaves seconds before it plays. The community can even vote to pull a song off the air instantly.
The user-controlled program will also be available on the Jelli Web site. "The real-time Web represents a huge opportunity to engage with both online and traditional media audiences," says Michael Marquez, executive vp at CBS Interactive.