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When To Use 404s

For non-SEO experts who want to learn more about 404 pages, Rand Fishkin's latest post on redirects may seem like a bunch of random and jumbled numbers. But Fishkin explains how 404s effect SEO and when it's appropriate to use 301s to redirect pages.

To make his point, Fishkin refers to a recent project. In his example he explains the client receives a lot of search queries on the site, many of which map to category and subcategory pages that act more like landing pages than search-query pages. He explains some pages don't have content for one reason or another, but still earn links and get a moderate amount of traffic.

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