For non-SEO experts who want to learn more about 404 pages, Rand Fishkin's latest post on redirects may seem like a bunch of random and jumbled numbers. But Fishkin explains how 404s effect SEO and
when it's appropriate to use 301s to redirect pages.
To make his point, Fishkin refers to a recent project. In his example he explains the client receives a lot of search queries on
the site, many of which map to category and subcategory pages that act more like landing pages than search-query pages. He explains some pages don't have content for one reason or another, but still
earn links and get a moderate amount of traffic.
Read the whole story at SEOmozBlog »