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American Business Media Cuts Staff, Changes Strategy

  • Folio, Monday, June 22, 2009 9:45 AM

Since the beginning of the year, American Business Media has trimmed its staff by about 40%. The most recent cuts include business development executive vice president Nick Ferrari. The trade association currently carries a staff of 12.

ABM is eyeing a "new strategic plan" to help prepare the group for when the economy begins to turn around, says Gordon Huges, CEO. ABM will now outsource its Webcasting operations and showcase the best of what our members are doing in digital, he says.

Earlier this year, ABM downscaled its annual Digital Velocity conference, transforming it into a half-day series of live Webinars, produced at the association's offices. Other events-excluding the Neal Awards, Top Management and annual meeting-will be produced in on-demand video format.

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