Internet Population Hits 56%
In addition, nearly three-quarters of children ages 12 to 17 had Internet access, said the Pew Internet & American Life Project, which has been tracking Internet usage and habits since March.
It said the online adult population has hit 56%, totaling 104 million adults.
The study also found continued gains among women, minorities and adults in households earning $30,000 to $50,000. Another strong group consisted of parents with children still living at home.
"As more people go online, the value of being online increases," said Pew center director Lee Rainie.
That, he said, encourages even more Americans to log on.
But the study found that two key gaps remain:
- Only 38% of the poorest Americans, those earning less than $30,000, had Internet access. That compares with 82% for Americans in households earning $75,000 or more.
- Only 15% of the 65-and-up group were online, compared with 75% of the 18-29 age bracket.
For the survey, Internet access includes usage at home or work, as well as libraries, cybercafes and other public settings.
The findings were based on a random telephone survey of 3,493 adults, including 2,038 Internet users, conducted from Nov. 22 to Dec. 21. The survey had a margin of sampling error of plus or minus 3 percentage points.
The Pew survey found people logging on more often. On a given day, 56% of Internet users were online, compared with 52% during a midyear sampling. There were notable increases in daily use among women and blacks.
E-mail was the most popular feature, used by 93%. Top uses on the Web were looking for hobby information, browsing for fun and getting news.
Pew found that 52% had bought something online, a jump of 6 percentage points. That translates to 14 million more online shoppers in the last six months of 2000.
"This was all taking place in a season where the major story was the (financial) troubles in the dot-com world," Rainie noted.
Recent Online Media Daily Articles
-
Acquisitions Flourish, Google To Seek Equity Firm To Further Deals June 19, 1:24 p.m.
Google is considering alliances with private-equity firms to help structure acquisition deals, but the tech company ... -
Millennial Expands Video Ad Options June 19, 11:44 a.m.
Mobile ad network Millennial Media is stepping up its video ad offerings with the launch of ... -
CIMM Issues Request For Data, Cross-Platform Metrics June 19, 9:29 a.m.
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving ... -
Heads Or Tails: Facebook Grows A Long One, Surpasses 1 Million Advertisers June 19, 7:48 a.m.
Facebook has reached an important ad industry milestone, becoming one of the few mega platforms to ... -
Consumer Action: Most Web Users Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ... -
Affiliate Channels Attract Global Buying, Tailored Marketing Programs June 18, 5:54 p.m.
The Internet continues to make the world smaller for affiliate marketers, but there are physical challenges ... -
Motorola Hires Digitas For Global Media Account June 18, 5:43 p.m.
Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, according to sources. Those ... -
Microsoft Rolls Out Ad Pano, Mobile Ad Format June 18, 3:03 p.m.
With the help of the broader ad industry, Microsoft this week is rolling out a mobile ... -
Kiip Debuts Self-Serve Option For Advertisers June 18, 2:23 p.m.
Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and medium-sized ... -
Mindshare Taps Elkins As Managing Director, Digital, West Coast June 18, 1:51 p.m.
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, ...
Be the first to comment on "Internet Population Hits 56%"
Leave a Comment