News Brief
Get Ready For Interactive Grammy Awards
Feb 19, 2001, 9:25 AM
"The 43rd Annual GRAMMY Awards" will be presented with interactive content on the Microsoft WebTV Plus service. This is the first time in the history of the GRAMMYs that the broadcast has been produced interactively. The GRAMMY interactive content will be available throughout the broadcast. Features include this year's nominees and last year's winners for all categories presented on the show, biographies and background information on the GRAMMY performers, the history of the GRAMMY Awards, and live polling and trivia questions about events and performers in the telecast.
Microsoft and CBS have teamed up to provide a broad slate of new interactive television programming this season. CBS launched this interactive venture with its broadcast of NCAA college football this past fall. In addition, "CSI: Crime Scene Investigation" became the first dramatic series in the history of television to be interactive through WebTV Plus. In March, NCAA college basketball will have interactive content available through WebTV Plus and Microsoft's new UltimateTV service. - Anya Khait
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