Indoor Direct said Tuesday it will expand its digital OOH video network to include 133 Carl's Jr. restaurants in Los Angeles and San Francisco, bolstering its ability to reach young male and family demos in these relatively youthful cities.
Indoor Direct creates a 60-minute weekly program called "The Bite" for distribution over its digital video network. Anne Blumenstein, Carl's Jr. vice president for field marketing and media, praises the program's "emphasis on sports, music and entertainment" as "a perfect fit for the Carl's Jr. 'young, hungry guy' target audience."
With the addition of the Carl's Jr. locations, Indoor Direct's network will cover about 1,150 "quick-service" restaurants belonging to 15 national chains, including well-known brands like Denny's, Wendy's and Sizzler.
The Carl's Jr. announcement comes a month after Indoor Direct inked a deal bringing "The Bite," to 324 Hardee's, which is owned by the same corporate parent.--Erik Sass