Meredith: First a Social Net, Then a Magazine
Folio, Wednesday, June 24, 2009 9:45 AM
Magazine publisher Meredith has been pretty happy with user participation in Mixingbowl.com, its food-focused social media site. So happy the company is launching a print magazine extension of the Mixingbowl online network.
Meredith sees Mixing Bowl, the magazine, as a "companion publication" bto the site, which was created in January. The site has roughly 16,000 registered members, with 300 to 400 signing up per day, according to the publisher.
The magazine is available in major supermarkets and bookstores nationwide, carrying an initial distribution of 260,000 and a $4.99 cover price. A second issue is planned for January. "We saw this as a unique newsstand opportunity, as well as a tradition advertising vehicle," Meredith executive Jeff Myers says. There was no attempt to sell advertisers into the launch issue. "We saw this issue as something that would serve the community and enhance engagement," he says.
Read the whole story at Folio »
Meredith sees Mixing Bowl, the magazine, as a "companion publication" bto the site, which was created in January. The site has roughly 16,000 registered members, with 300 to 400 signing up per day, according to the publisher.
The magazine is available in major supermarkets and bookstores nationwide, carrying an initial distribution of 260,000 and a $4.99 cover price. A second issue is planned for January. "We saw this as a unique newsstand opportunity, as well as a tradition advertising vehicle," Meredith executive Jeff Myers says. There was no attempt to sell advertisers into the launch issue. "We saw this issue as something that would serve the community and enhance engagement," he says.
Recent Around the Net In Media Articles
-
Phillips To Become 'Glamour' Publisher June 18, 5:50 p.m.
Masthead shuffle at Condé Nast: Connie Ann Phillips is returning to the company as publisher of ... -
Scripps, A&E Roll Out TV Everywhere Apps June 18, 5:50 p.m.
Three of A&E's channels -- the History Channel, Lifetime and A&E -- are launching Android apps ... -
MySpace To Stream 'Jimmy Kimmel Live' Music Sets June 18, 5:50 p.m.
In a partnership aimed at regaining "cultural relevance," the newly revived MySpace has signed a one-year ... -
WaPo Launching Paywall For Southern Maryland Papers June 17, 3:07 p.m.
The Washington Post Company is rolling out a paywall for its Southern Maryland Newspapers: the Maryland ... -
Martha Stewart Omnimedia Redesigns Flagship Pub After $3M Earnings Loss June 17, 3:07 p.m.
In the wake of $3 million in earnings losses in the first quarter, Martha Stewart Omnimedia ... -
Charter And Time Warner Deal Seen As Unlikely June 17, 3:07 p.m.
Charter Communications, mulling its acquisition strategy, has made overtures to Time Warner Cable. But "sources close ... -
How CNN's Jeff Zucker Is Changing Its Formula June 14, 3:05 p.m.
Under the leadership of president Jeff Zucker's, CNN is "readying a bevy of docuseries that could ... -
Viacom Launches Streaming, Social Apps For MTV June 14, 3:05 p.m.
Viacom is launching the first in a series of apps that will combine video and social ... -
Meredith Targets Moms With Mobile App June 14, 3:05 p.m.
A Meredith Corp. exec is bullish about the recent launch of its free Mom+ parenting app, ... -
Bauer Publishing To Launch Three Mags June 14, 3:05 p.m.
Bauer Publishing will debut three magazines in the U.S. this fall: Closer, a "hybrid of a ...
Be the first to comment on "Meredith: First a Social Net, Then a Magazine "
Leave a Comment