Rich Media Email Offers Transactional Capabilities
The two companies have entered into an agreement to co-market their solutions. For Annuncio's and Radical Communication's joint clients, the partnership enables the seamless streaming delivery of rich multimedia content directly into the body of an email. The interactive e-mail platform also allows Annuncio's clients to take advantage of RadicalCommerce, extending the reach of the shopping cart to email and enabling recipients to consummate secure e-commerce transactions without leaving the body of an email or launching a browser. Marketers and eCRM managers will now be able to quickly and easily assemble their interactive and multimedia emails in RadicalBuilder and deploy the messages through the Annuncio software.