News Brief
Rich Media Email Offers Transactional Capabilities
Feb 27, 2001, 11:52 AM
Radical Communication Inc., the developer of an industry leading content and communications platform Monday strengthened its position as the interactive email standard by partnering with Annuncio Software, the premier e-marketing software provider.
The two companies have entered into an agreement to co-market their solutions. For Annuncio's and Radical Communication's joint clients, the partnership enables the seamless streaming delivery of rich multimedia content directly into the body of an email. The interactive e-mail platform also allows Annuncio's clients to take advantage of RadicalCommerce, extending the reach of the shopping cart to email and enabling recipients to consummate secure e-commerce transactions without leaving the body of an email or launching a browser. Marketers and eCRM managers will now be able to quickly and easily assemble their interactive and multimedia emails in RadicalBuilder and deploy the messages through the Annuncio software.
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