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Barnes & Noble Launches iPhone App

The book-selling battle on the iPhone is heating up as Barnes & Noble Monday announced the launch of the B&N Bookstore application for the popular Apple device. The free app, developed with Evryx Technologies and Spotlight Mobile, promises easy access to millions of titles, recommendations, events calendars and a store locator.

It also allows users to snap a photo of a book, DVD or CD cover to get product details, reviews, and customer ratings as well as the ability to reserve a copy in the closest B&N store. An account with BN.com is not required to make a purchase via the app.

The B&N Bookstore app will compete with Amazon.com's Kindle iPhone app as well as several other e-book apps including one launched late last year from startup ScrollMotion. The Street.com reported in April that Barnes & Noble is working with Sprint and an unnamed manufacturer to develop an ebook device to take on the Kindle, which Citi analyst Mark Mahaney estimates could generate $1.2 in revenue by 2010. --Mark Walsh

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1 comment about "Barnes & Noble Launches iPhone App".
  1. Monica Bower from TERiX Computer Service , June 30, 2009 at 8:53 a.m.

    The Barnes & Noble/Sprint ebook reader could generate almost two dollars in revenue next year?

    Of course it's a typo but I still laughed. It could actually be the truth, too.