Interep Research Releases 'Radio Seller's Guide to On-line Advertising'
The 28-page guide includes definitions of commonly used terminology and a listing of websites useful to media professionals. In addition, it includes explanations of the most commonly used on-line research metrics, including unique visitors, ad views or impressions, coverage, composition and average usage estimates. The major research companies measuring on-line media and their methodologies are also covered.
Non-Interep clients may purchase "A Radio Seller's Guide to On-line Advertising" at www.researchstore.com.