News Brief
Interep Research Releases 'Radio Seller's Guide to On-line Advertising'
Nov 16, 2000, 10:59 AM
Interep has released a new primer on on-line advertising, offering a concise summary of the lingo, audience metrics, delivery modes and research companies associated with Internet advertising. The primer is directed toward traditional media sellers, especially radio sellers, who are increasingly being asked to participate in the sale of their company-owned websites or related streaming ventures.
The 28-page guide includes definitions of commonly used terminology and a listing of websites useful to media professionals. In addition, it includes explanations of the most commonly used on-line research metrics, including unique visitors, ad views or impressions, coverage, composition and average usage estimates. The major research companies measuring on-line media and their methodologies are also covered.
Non-Interep clients may purchase "A Radio Seller's Guide to On-line Advertising" at www.researchstore.com.
Recent Online Media Daily Articles
-
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ... -
MediaVest Database Charts Brand Experience, Social Media Impact May 23, 12:11 p.m.
After a year-long research effort, Publicis Groupe’s MediaVest has created a massive database designed to help ... -
Discovery Launches TestTube.com, Ups Digital Video Involvement May 23, 11:27 a.m.
Discovery Communications is looking to get into digital video platforms in a big way -- launching ... -
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ...
Be the first to comment on "Interep Research Releases 'Radio Seller's Guide to On-line Advertising'"
Leave a Comment