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What Bing Means For Marketers

Microsoft CEO Steve Ballmer's assertion that his company is willing to spend up to 10% of its operating income on search during the next five years should give marketers a clue to its plans for Bing, according to Aaron Goldman. Those who have run the math believe that's a total of about $11 billion.

Goldman expands on an article in MediaPost, going into detail about what it will take for marketers and agencies to shift budgets from other campaigns to Bing. In other words, he writes, "even if Bing gains 3% in share, it won't see any extra dime unless the traffic represented by that 3% converts well."

Read the whole story at Connectual »

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