News Brief
Mattel Sales Sink 19%; Earnings Up Sharply
Jul 17, 2009, 1:43 PM
Faced with challenging currency exchange rates and few toys tied to hit movies, Mattel says its worldwide sales fell 19% to $898.2 million in the second quarter - a 12% decline in the U.S., and a 26% tumble internationally.
Sales of Barbie products fell 15%, Fisher-Price decreased 13%, and Hot Wheels had a 10% slump: sales at its American Girl division were flat.
Due to aggressive tightly managed expenses, though, the El Segundo, Calif.-based company saw a sharp gain in profits. Net income for the quarter came in at $21.5 million, up from $11.8 million in the second quarter of last year.--Sarah Mahoney
Recent Marketing Daily Articles
-
Affluent Consumers Continue Spending June 19, 4:53 p.m.
Attribute it to an improving economy, or simply fatigue in behaving a certain way, but the ... -
Voss Water In Socially Driven Summer Campaign June 19, 3:27 p.m.
Voss Water has launched a social-plus-retail summer campaign designed to engage consumers and strengthen relations with ... -
Chevy Back With MOFILM For Oscars June 19, 3:22 p.m.
Chevrolet has tied a five-year knot with the Oscars, with attention on independent filmmakers. Chevrolet’s theme ... -
Nissan Opens Door To Versa Launch June 19, 2:18 p.m.
Nissan’s new Versa Note is a "A Door to More" in the automaker’s campaign for the ... -
Saks Fifth Avenue Rolling Out New Campaign June 19, 11:12 a.m.
Saks Fifth Avenue is debuting a new marketing campaign, which it hopes will sell shoppers on ... -
JetBlue, Marriott Top Their Industries June 19, 12:23 a.m.
Just as the summer travel season heats up, the American Customer Satisfaction Index (ACSI) has released ... -
Evian Launches Wimbledon 'Wiggle' Social Effort June 18, 5:20 p.m.
<Evian -- no slouch at driving buzz during the Wimbledon tournament -- has come up with ... -
GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift June 18, 3:56 p.m.
Net sales growth rates for consumer packaged goods (CPG) companies slowed last year amid challenges including ... -
Industry Is Expanding In Advertising, Social June 18, 12:29 p.m.
Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the ... -
Chevrolet's Fleck Talks Northeast Strategy June 18, 9:23 a.m.
Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of work to keep him up ...


Be the first to comment on "Mattel Sales Sink 19%; Earnings Up Sharply "
Leave a Comment