Kaufman Named Maxus Worldwide Biz Development Director
Jul 21, 2009, 10:55 AM
Karen Kaufman has joined Maxus as worldwide business development director, a new position. She joins Maxus from its sister agency, Mindshare, where she served as a managing parntner and headed the agency's business planning unit. Previously, she was the director of Mindshare's marketing science consultancy, known as ATG. Maxus is one of four global WPP media agency networks within GroupM.