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Meredith Takes Stake In Hyperfactory

Jul 21, 2009, 3:22 PM
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Meredith Corporation, a media and marketing firm, has taken a stake in The Hyperfactory, an independent mobile specialist. The investment will not have a material effect on Meredith's financial performance in fiscal 2010.

The company says the investment will enhance its Meredith Integrated Marketing division, a business-to-business unit focused on custom print and online communications. The company says it also accelerates Meredith's consumer brand efforts in the mobile space.

Since 2006, Meredith Integrated Marketing has added interactive marketing services firms O'Grady Meyers and Genex; viral marketing leader New Media Strategies; health care marketing communications specialists Big Communications; and database strategy and analytics experts Directive.--Karl Greenberg

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