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Weekly Nielsen//NetRatings

Oct 30, 2000, 12:04 PM
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AOL websites, with a unique audience of 29,317,000 and each user spending an average of 0:13:44 hours, were the favorite for at-home users during the week of October 16-22, according to Nielsen//NetRatings. It was followed by Yahoo! (27,605,000, 0:30:18), MSN (21,160,000, 0:23:43), Microsoft (10,243,000, 0:05:06), Lycos Network (9,415,000, 0:10:07), Excite@Home (8,895,000, 0:16:08), Walt Disney Internet Group (8,023,000, 0:13:06), Time Warner (5,806,000, 0:10:03), eBay (5,404,000, 0:49:36), eUniverse Network (4,851,000, 0:90:45), About The Human Internet (4,711,000, 0:06:44), Amazon (4,479,000, 0:08:47), AltaVista (4,457,000, 0:10:04), NBC Internet (4,347,000, 0:07:48), LookSmart (4,092,000, 0:04:24), AskJeeves (3,731,000, 0:06:29), iWon.com Inc. (3,489,000, 0:29:31), EarthLink (2,966,000, 0:09:01), CNET Networks (2,917,000, 0:05:59), Napster (2,863,000), 0:05:59), The Go2Net Network (2,800,000, 0:07:00), Gator.com (2,733,000, 0:06:01), American Greetings (2,645,000, 0:09:07), Viacom International (2,520,000), 0:10:35), and Sportsline.com (2,394,000, 0:18:12). At-work users preferred Yahoo! (16,009,000, 0:43:33), AOL Websites (14,564,000, 0:1178:54), MSN (13,210,000, 0:31:28), Microsoft (8,615, 0:06:43), Lycos Network (5,855,000, 0:13:10), Excite@Home (5,854,000, 0:19:01), Walt Disney Internet Group (5,661,000, 0:18:30), Time Warner (4,211,000), 0:17:04), eBay (3,855,000, 0:59:17), AltaVista (3,529,000, 0:13:36), Amazon (3,500,000, 0:11:25), iWon.com inc. (2,084,000, 0:39:43), About The Human Internet (2,958,000, 0:07:28), NBC Internet (2,735,000, 0:09:55), CNET Networks (2,453,000, 0:08:29), LookSmart (2,441,000, 0:03:07), eUniverse Network (2,435,000, 0:06:57), Google (2,119,000, 0:08:56), AskJeeves (2,105,000, 0:06:17), The Go2Net Network (1,930,000, 0:07:14), ZDNet (1,908,000, 0:09:36), Real network (1,882,000, 0:04:23), AT&T (1,828,000, 0:13:42), EarthLink.com (1,685,000, 0:08:51), and Weather Channel (1,675,000, 0:06:18). TOP TEN ADVERTISERS Once again TRUSTe has found itself first on the Nielsen//NetRatings list of top ten at-home advertisers with 530,327,000 impressions and 22.6% reach. It was followed by Microsoft (433,351,000, 36.0%), Yahoo! (158,258,000, 24.9%), Amazon (156,350,000, 35.3%), Next Card (127,342,000, 17.7%), Barnes and Noble (122,791,000, 32.6%), America Online (104,264,000, 24.7%), AllAdvantage (82,719,000, 1.7%), Casino on Net (70,409,000, 12.2%), and Datek (70,081, 4.0%). At-work users put TRUSTe in the number one spot as well with 420,676,000 impressions and 30.6% reach. It was followed by Microsoft (332,933,000, 41.2%), Yahoo! (124,091,000, 31.1%), Barnes and Noble (88,886,000, 35.8%), Amazon (87,430,000, 40.5%).Next Card (86,129,000, 18.3%), E*TRADE (81,085,000, 16.3%), Datek (77,212,000, 9.5%), AllAdvantage (69,696,000, 1.1%), and GetSmart (59,408,000, 23.6%).

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