Catch A Fire: 'USA Today' Best-Seller List Embraces Kindle
Nielsen's BookScan, one of the industry standards in measuring book sales (which began measuring POS book purchases in 2001), has been struggling with a way to incorporate e-book and e-reader sales into its metrics. BookScan's Jim King said at the 2009 Book Industry Study Group's Conference, that the measurement company would begin reporting e-book sales next year as a separate binding type (alongside hardcover, trade paper, mass market and audio books).
"USA Today," with a circulation of 2.1 million, claims to be the nation's top-selling newspaper. It was founded in 1982 as a national newspaper, with a layout and features that differentiated from the dailies people were accustomed to. Lacking a substantial legacy, the paper has been more quick to adopt modern elements than have its peers -- such as the abundant use of color presaged widespread adoption by the industry. Most recently, the paper showed its willingness to adapt to the tastes and habits of its audience by becoming the first major daily to add a weekly ranking of Mixed Martial Arts fighters. --John Capone