Understanding The Importance Of Linking For Rankings

Mike Grehan provides a refresher on how linking data became an important strategy. He provides a brief history before diving into how the "two most important ranking algorithms," PageRank and HITS, work.

Aside from the technical overview, Grehan serves up advice for getting links, developing a niche, and providing great customer service. Make a list of the "compelling reasons" why another site would link to yours. He writes that if can't get beyond why your friends and family should link to your site, rethink why you built the site in the first place.

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