The Online Publishers Association named Perianne Grignon senior vice president of marketing. In her role with the OPA, Grignon will drive the organization's marketing initiatives. Previously, Grignon
was a vice president of media strategy and digital innovation for Sears Holdings Corp. a top U.S. advertisers, developing the partnership with ABC's "Extreme Makeover: Home Edition." She was also the
director of media strategy at AT&T and executive vice president and director of media and new technologies at Bates Worldwide.
