News Brief

Sprint To Acquire Virgin Mobile

Jul 29, 2009, 5:29 PM
  • Comment
  • Recommend (1)
Subscribe to Marketing Daily

Tags

Sprint Nextel Corp. will acquire prepaid competitor Virgin Mobile USA in a package valued at $483 million, the companies announced.

After the transaction's close, the company's prepaid business, which will include Virgin Mobile and Sprint's prepaid brand, Boost, will be led by Dan Schulman, the current chief executive officer of Virgin Mobile USA. According to a release announcing the deal, Virgin Mobile and Boost are "complementary prepaid brands" that will "continue to serve existing and prospective customers."--Aaron Baar

Be the first to comment on "Sprint To Acquire Virgin Mobile "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives