Internet-Only Webcaster Takes Top Spots in August Webcast Ratings

by Oct 26, 2000, 1:48 PM

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Arbitron, a Ceridian Corporation company, announced yesterday that NetRadio (www.netradio.com), an Internet-only webcaster streamed by Akamai and iBeam Broadcasting, occupied seven of the top ten spots in the August Webcast Ratings.

NetRadio's "80s Hits" ranked number one with 311,600 Aggregate Tuning Hours (ATH)-the sum total of all hours that listeners tune to a given channel during a month.

The hot adult contemporary international Internet webcaster, www.virginradio.co.uk, streamed by Akamai and Ginger Online, was ranked number two with 264,800 ATH. Claiming the number seven spot was streaming audio site, KNAC.com Pure Rock (www.knac.com), a heavy metal lifestyle community channel, streamed by Akamai and Enigma Digital, with 254,500 ATH. The top ranked U.S. radio station streaming audio online was WABC-AM's webcast channel, www.wabcradio.com, ranked number nine was with 194,100 ATH.

Stations and channels affiliated with BroadcastAmerica were notable newcomers www.wokq.com (WOKQ-FM) with 103,800 ATH; www.1on1sports.com (One-on-One Sports) an Internet-only sports channel with 60,800 ATH; and www.wblm.com (WBLM-FM) with 41,100 ATH.

Sixteen of the top 75 webcast channels in the Arbitron August Webcast Ratings were streamed by Activate (formerly Activate.net).

"It is very gratifying to see listening build so dramatically on the Internet," said Stew Chapin, senior vice president of marketing, Activate. "We have high expectations for our streaming media clients' ability to reach and target 'streamies' who are a powerful demographic target in terms of their buying power. Our focus on ad insertion is the next phase which will make streaming media revenue a reality for radio."

"Listening online is showing significant increase across the board for channels in the Webcast Ratings," said Joan FitzGerald, director of marketing and research & development, Arbitron Internet Information Services.

"The increase was particularly large for NetRadio because listenership has grown. Plus, we were able to include all of NetRadio's streaming media data for the first time in the August Webcast Ratings These results reflect the findings from our latest Internet study, which showed that listening online has tripled in the last two years and that people who consume streaming media are a desirable consumer segment."

Arbitron Webcast Ratings currently measures over 900 stations and channels, representing over 10 million Aggregate Tuning Hours in the month of August.

Revised Webcast Ratings for July

Arbitron found that it had received incomplete data from some of its data providers for the month of July and has placed revised July Webcast Ratings on its Web site. The missing data had the impact of increasing the Aggregate Tuning Hours in the July revised ratings for eleven channels: Global Media's Kool Hits channel, WOKQ-FM, ABC Radio Network's Tom Joyner program, eYada.com, Christian Pirate Radio

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