• All Facebook, Wednesday, August 5, 2009 1:11 PM

Zynga, a startup that creates social media applications, has seen its Facebook traffic grow from 60 million monthly uniques to over 72 million in the last two weeks, All Facebook's Nick O'Neill reports. He attributes sustained growth to the surging popularity of one of its new games, FarmVille, along with Zynga's recent $1 million investment in promotion. The company has now seen near 50% growth in under a month, O'Neill says.

Does 50% growth mean Zynga's revenues have jumped proportionally as well? That would mean the company is bringing in around $150 million per year, a truly impressive feat when you consider that Facebook is only projected to bring in about $550 million this year.

Zynga's impressive growth goes to show that social gaming is proving to be a lasting phenomenon on sites like Facebook and MySpace, O'Neill says, as games continue to outshine other applications by a wide margin. "For those that argued Facebook would be used for enterprise, it's pretty clear that isn't happening," he says. Instead, "Facebook has become a massive entertainment platform, and while users are sharing information outside of their gaming activities, Facebook has become the leading platform in the social gaming wars."

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